Instagram set to launch ads in the UK within ‘weeks’– Brand Republic News
The photo-sharing social media site revealed in a post on Instagram that ads would “slowly begin rolling out advertising”. In June, the photo-sharing site revealed it would expand its ad proposition in...
View ArticleZenithOptimedia forecasts digital advertising technology to drive 5-6% annual...
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013. Growth will remain strong over the next two years, staying at...
View ArticleHow Rising Markets are driving global adspend growth – Jonathan Barnard, Head...
In our quarterly Advertising Expenditure Forecasts we no longer talk about developed and developing markets, because some of the markets that are normally lumped into the ‘developing’ category are...
View ArticleHow the internet is fuelling global adspend growth – Jonathan Barnard, Head...
The internet is still the fastest growing advertising medium by some distance. As our global Advertising Expenditure Forecasts show, it grew 17.1% in 2013, and we forecast an average of 16% annual...
View ArticleThe nine regions that shape global adspend growth – Jonathan Barnard, Head of...
Since 2012 we’ve focused on nine regions of our own definition that we think capture similarities of behaviour and advertising growth more effectively than simply looking at regions defined by...
View ArticleGlobal adspend to grow by 5% in 2015 and by 6% in 2016
Mobile advertising, social media and programmatic buying to drive 17% growth in digital in 2015 According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9% to...
View ArticleZenithOptimedia forecasts online video to lead 4.4% growth in global adspend...
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer...
View ArticleGoogle strengthens its position as world’s largest media owner
Facebook is the fastest-growing media owner in ZenithOptimedia’s global top 30 Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor...
View ArticleInternet use to drive 1.4% increase in media consumption in 2015
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of...
View ArticleInternet will be biggest medium in third of global ad market by 2017
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In...
View ArticleMobile to drive 19.8% increase in online video consumption in 2016
The average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, according to the Online Video Forecasts, a new report by...
View ArticleTwo thirds of people living in top digital markets will own a smartphone by 2018
66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia, published today. In 47 leading countries*...
View ArticleFrom text to speech: voice search revolutionises the mobile experience
At the beginning of the year we published ZenithOptimedia’s 2016 Trends, our view of the ten most important ways in which technology is enabling consumers to adopt a truly mobile lifestyle. This is a...
View ArticleGo native: custom-fit content for mobile consumers
Welcome to the continuing coverage of our ZenithOptimedia’s 2016 Trends report, this time focusing on the second trend, native advertising. With the rise of adblocking and the growing ineffectiveness...
View ArticleEmojinal intelligence: brands speak the new mobile language
Here’s the summary of the third of our 2016 Trends: ‘Emojinal intelligence’. Emoji – digital images or icons that express ideas or emotions are becoming the language of the mobile phone. For the young...
View ArticleGlobal adspend to accelerate in 2016 despite economic headwinds
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising...
View ArticleThe message is the medium: brands use instant messaging to engage consumers
Continuing our series of summaries of the ZenithOptimedia’s 2016 Trends, here’s number four. We believe instant messaging will become a key social platform in 2016, as young consumers seek to...
View ArticleHumanising m-commerce: personal shopping goes mainstream
Consumers are becoming increasingly dissatisfied with automated recommendation services, and are coming to expect personalisation with a human touch. ZenithOptimedia expects concierge-like services to...
View ArticleHow internet advertising will drive global adspend growth to 2018
We published our latest forecasts of global ad expenditure ten days ago. The press release is here. As has been common over the last few years, we emphasised the rapid growth of internet advertising...
View ArticleThe mobile wallet: rise of a new marketing platform
The mobile wallet – technology enabling consumers to pay with their mobile phones – will emerge as a new marketing platform in 2016. As the first generation of digital natives comes of age, and more...
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