66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia, published today. In 47 leading countries* smartphone penetration rose from 41.6% in 2013 to 49.5% in 2014, and it will reach 55.7% this year. This fourth edition of ZenithOptimedia’s annual […]
The post Two thirds of people living in top digital markets will own a smartphone by 2018 appeared first on ZenithOptimedia.