Emojinal intelligence: brands speak the new mobile language
Here’s the summary of the third of our 2016 Trends: ‘Emojinal intelligence’. Emoji – digital images or icons that express ideas or emotions are becoming the language of the mobile phone. For the young...
View ArticleGlobal adspend to accelerate in 2016 despite economic headwinds
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising...
View ArticleThe message is the medium: brands use instant messaging to engage consumers
Continuing our series of summaries of the ZenithOptimedia’s 2016 Trends, here’s number four. We believe instant messaging will become a key social platform in 2016, as young consumers seek to...
View ArticleHumanising m-commerce: personal shopping goes mainstream
Consumers are becoming increasingly dissatisfied with automated recommendation services, and are coming to expect personalisation with a human touch. ZenithOptimedia expects concierge-like services to...
View ArticleHow internet advertising will drive global adspend growth to 2018
We published our latest forecasts of global ad expenditure ten days ago. The press release is here. As has been common over the last few years, we emphasised the rapid growth of internet advertising...
View ArticleThe mobile wallet: rise of a new marketing platform
The mobile wallet – technology enabling consumers to pay with their mobile phones – will emerge as a new marketing platform in 2016. As the first generation of digital natives comes of age, and more...
View ArticleZenithOptimedia takes a closer look at 30 up-and-coming ad markets
Every three months we monitor the health of 81 global advertising markets for our Advertising Expenditure Forecasts report (see the latest press release here). Earlier this year we decided to look a...
View Article3 is a magic number: 3D printing goes mainstream
3D printing will revolutionise consumer journeys over the next two years. It will become a faster, cost effective method of manufacturing for commercial and even home use, and provide consumers with...
View ArticleMobile to become the main platform for online video in 2016
This year mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016, published today. Consumers around the...
View ArticleGlobal ad market strengthens despite Brexit vote
Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today....
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