ZenithOptimedia takes a closer look at 30 up-and-coming ad markets
Every three months we monitor the health of 81 global advertising markets for our Advertising Expenditure Forecasts report (see the latest press release here). Earlier this year we decided to look a...
View Article3 is a magic number: 3D printing goes mainstream
3D printing will revolutionise consumer journeys over the next two years. It will become a faster, cost effective method of manufacturing for commercial and even home use, and provide consumers with...
View ArticleMobile to become the main platform for online video in 2016
This year mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016, published today. Consumers around the...
View ArticleGlobal ad market strengthens despite Brexit vote
Global advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts, published today....
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